Differences Between HTTP and HTTPS: Effects on Security, Speed, and SEO

The terms HTTP and HTTPS, which you encounter every day in the internet world, form the building blocks of websites. So, what are the differences between these two protocols? Which protocol is more advantageous in terms of security, speed, and SEO? In this article, we will focus on the keyword "http vs https" to answer these questions.

What are HTTP and HTTPS? Basic Concepts

HTTP stands for "HyperText Transfer Protocol" and is a protocol that enables data transfer between web browsers and servers. It is the basic protocol used for loading web pages. However, with this protocol, data transfer occurs without encryption.

HTTPS stands for "HyperText Transfer Protocol Secure" and is a secure version of the HTTP protocol. In this protocol, data transfer is encrypted using Secure Sockets Layer (SSL) or Transport Layer Security (TLS), which enhances the security of user information and data transfer.

Security: Security Differences Between HTTP and HTTPS

The most obvious difference between HTTP and HTTPS is the level of security. Since data transfers over HTTP are not encrypted, they can easily be intercepted by hackers. This poses significant security risks, especially when sensitive information such as credit card details or personal data is involved.

HTTPS, on the other hand, ensures encryption during data transfer, providing protection against such attacks. With SSL/TLS certificates, it becomes difficult for third parties to intercept the data during transfer. This significantly increases user security and strengthens users' trust in your website.

Speed: Performance Comparison of HTTP and HTTPS Protocols

While HTTP may initially seem faster due to its protocol structure, we can say that HTTPS is quite competitive in terms of speed today. HTTPS might be a bit slower initially because it requires an SSL/TLS handshake. However, with modern optimization techniques and innovations like HTTP/2, the speed difference has been minimized.

Especially with the HTTP/2 protocol, which can be used for both HTTP and HTTPS, page loading speed can be significantly improved. When used together with HTTPS, both security and speed are ensured.

SEO: Effects on Search Engine Rankings

Google gives priority to websites that use HTTPS in order to enhance internet users' security. In 2014, Google announced that websites using HTTPS would gain an advantage in SEO rankings. This shows that using HTTPS is important not only for security but also for SEO performance.

Switching to HTTPS makes your website appear more trustworthy to search engines, helping you rank higher. Additionally, sites using HTTPS are considered more reliable by users, which can increase your site's click-through rate.

Switching from HTTP to HTTPS: What to Pay Attention to?

Switching from HTTP to HTTPS is an important step to enhance the security of your site. However, there are several important points to consider during this transition:

• Obtain an SSL/TLS Certificate: Before switching, you need to purchase an SSL/TLS certificate. This certificate ensures encryption during data transfer.
• 301 Redirects: Redirect your HTTP pages to HTTPS using 301 redirects. This helps search engines recognize your new URL structure.
• Update Site Content: All internal links on your site should be updated to the HTTPS protocol. Otherwise, you may encounter "mixed content" errors.
• Google Search Console: After switching to HTTPS, you must re-verify your site on Google Search Console. This allows search engines to crawl your new site.

Frequently Asked Questions

• What is the main difference between HTTP and HTTPS?
  HTTP is a protocol where data is transferred without encryption, while HTTPS ensures secure data transfer by encrypting it with SSL/TLS.
• What is the impact of using HTTPS on SEO?
  Using HTTPS contributes to better search engine rankings because Google considers HTTPS websites to be more secure and trustworthy.
• What are the most important steps to follow during the HTTPS transition?
  The key steps include obtaining an SSL/TLS certificate, implementing 301 redirects, updating site content, and re-verifying your site on Google Search Console.
• Does using HTTPS affect site speed?
  HTTPS may initially be slower, but modern optimization techniques and protocols like HTTP/2 minimize the speed difference.